The work/ Creative tools

Kinetype

A kinetic typography studio where every frame is a pure function of time.

Web

What we do

We use it to produce campaign motion at volume inside one visual system, without a motion designer for every asset.

What it is

A kinetic typography laboratory in a deliberately quiet register. Stack text layers on a poster, hang a motion preset off each, scrub the timeline and take it out as video or a still. Every frame is a pure function of time, with no animation clock and no tweens holding state, so what you scrub to is exactly what exports, down to the grain.

Where it goes

Campaign motion assets produced in-house at volume, in one visual system, without a motion designer per asset.