Content Engine
One photo shoot becomes a month of posts across three channels, in your voice.
What we do
We write your brand voice down once and draft from it per channel. Nothing publishes itself; a person presses the button every time.
The problem
The marketing person spends more hours reformatting the same twelve photos than thinking about what to say. When they are on leave the channels go quiet, and when a freelancer covers, the brand suddenly speaks in a different voice.
The fix
The shoot, the product facts and the month's plan go in. Drafts come back per channel, in the brand's own written voice. Nothing publishes itself; a person presses the button every time.
How it was built
The voice is written down once, with real examples of what is on-brand and what is not. That document is the asset and it outlives any tool. Claims are limited to an approved list, because a health or efficacy claim is where a brand gets hurt.
What it left behind
A written voice document, which is the first time most brands have one.